Strategic and Operational Digital Marketing Support in the Watch Industry
Development and implementation of a comprehensive digital marketing strategy with a focus on reach, performance, and data-driven optimisation.
Project Overview
Strategic and operational support in digital marketing with a focus on increasing reach, performance optimisation, and data-driven decision-making.
As part of this collaboration, we supported a company in the watch industry in the strategic development and operational execution of its digital marketing activities.
Key responsibilities included the development and implementation of digital marketing strategies, market and competitor analyses, as well as the definition and monitoring of relevant KPIs to measure the success of digital campaigns.
Further tasks involved the planning and execution of social media and performance marketing campaigns, the creation of target-group-oriented content, and the optimisation of landing pages and advertisements through A/B testing and data-driven analysis.
Additional focus areas included keyword research, SEO optimisation, user behaviour analysis, and the continuous evaluation of performance data to improve marketing activities.
The collaboration supported the company in strengthening its digital visibility, managing marketing activities more efficiently, and establishing a solid data foundation for future campaign decisions.
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